Ecommerce Email & Lifecycle
Your email program
is leaking revenue
right now.
Abandoned carts, lapsed customers, one-time buyers who never came back. Most brands know these are fixable, they just don't have someone focused on fixing them. That's what Nazoku does.
3+
Years in lifecycle CRM
Klaviyo
Primary ESP
Ecom
DTC & ecommerce brands
Free
Cost for the first audit
The problem
The leaks most teams don't have time to fix.
These aren't edge cases. They're the same gaps in almost every ecommerce email program. The difference is who catches them first.
Audit my email program →
01
Abandoned carts with no follow-up
A 3-email abandoned checkout sequence drives 5–15% recovery on average. Most brands either don't have one or haven't touched it in over a year. That's recovered revenue sitting in Klaviyo, uncollected.
02
Welcome series that doesn't convert
A subscriber signs up and gets one discount email, then nothing. The first 7 days are the highest-intent window you'll ever have. Most brands waste it with a single generic send.
03
No post-purchase sequence
The sale closes and the relationship ends. A post-purchase flow is where repeat buyers are made. Thank you, usage tips, review request, upsell. Most brands skip it entirely.
04
One-time buyers who never come back
Acquiring a customer costs 5–7x more than retaining one. A win-back sequence with the right timing and offer consistently re-activates 10–20% of lapsed buyers. Most brands have never built one.
05
Replenishment timing left to chance
If you sell consumables, customers run out and either reorder or forget you. A replenishment reminder timed to the product's use cycle is one of the easiest revenue flows to build and one of the least common.
06
Deliverability issues killing reach
Authentication not set up properly. Sending to cold or unsegmented lists. High bounce rates. These quietly move your emails to spam, and most brands don't notice until open rates have already tanked.
How it works
From zero to live flows
in 30 days.
We handle strategy, copy, and the build. You review and approve. No more than a couple of hours of your time per month.
01
Free audit
We review your current flows, deliverability, copy, and segmentation. You get a written breakdown with specific findings. No pitch, just the gaps.
02
Proposal + scope
Based on the audit, we send a proposal covering the 2–3 flows with the most revenue impact in Month 1. You pick your tier and we start.
03
Build + launch
We write the copy, build the flows, and set up the logic in your ESP. First flow in review within 5–7 business days of kickoff.
04
Weekly reporting
Weekly check-ins and written reports on what's live, the numbers, and what's next. You always know what your email program is doing.
Who it's for
Built for teams where
email isn't the main job.
Growing DTC brands
Running ads, getting orders, but flows are thin and repeat revenue is soft.
You're sending campaigns but abandoned cart, post-purchase, and win-back flows are either missing or untouched. That's where the compounding revenue lives. Nazoku builds the system that keeps working after the ad spend stops.
Subscription & consumables
Subscribers churning, replenishment left to chance, LTV flat.
Retention email for subscription brands is its own discipline. Cancel flows, reactivation, replenishment timing. Nazoku builds the flows that keep subscribers subscribed and bring one-time buyers back.
Ready to scale
You've got the list, the customers, and the momentum. Now let's build on it.
You're already on Klaviyo, campaigns are going out, and you've got a growing contact base. The next level is the infrastructure underneath. The flows, segmentation, and lifecycle logic that turn what you've built into revenue that compounds.
Building for the long game
You know email returns 35–45x. You just need someone to build the system that gets you there.
Most brands know the number. What they don't have is someone to build it right and keep it running. Get it right and you've got a revenue channel that keeps working when paid goes quiet.
Scope of work
Everything in scope,
nothing left to guess.
Strategy, copy, builds, deliverability, reporting. All included. You own everything we build.
01
Lifecycle Strategy
Full audit of your current email setup, prioritised flow roadmap, and ongoing iteration plan. You'll know exactly what's being built and why.
02
Flow Architecture & Build
Full flow setup inside your ESP. Triggers, filters, delays, conditional logic. Built right the first time.
03
Email Copywriting
Every email written and submitted for your approval. If you have a brand voice guide, we match it. If you don't, we'll help you find one.
04
Deliverability Setup
Authentication setup, list hygiene, warm-up guidance. The infrastructure that keeps your emails landing in the inbox.
05
Weekly Reporting
Written report every week: what's live, open/click/conversion data per flow, what's next. No dashboards to log into.
Track record
Numbers from past
engagements.
Prior to Nazoku. Not Klaviyo-specific. Work spans 7, 8, and 9-figure companies. See the full breakdown →
254%
Lead growth in ~100 days via RFM cohorts and advanced segmentation
8-figure consumer platform
41.8%
Open rate on a non-promotional content series. 0.01% unsubscribe rate. Highest send company-wide.
8-figure consumer platform
12% → <1%
Bounce rate after rebuilding list hygiene, suppression logic, and sending infrastructure
8-figure consumer platform
−99%
Unsubscribes. From ~2,200 per week to ~15 after overhauling targeting and segmentation logic.
8-figure consumer platform
+186%
Click rate improvement over 8 months. Click-through rate up +114% in the same period.
8-figure consumer platform
45
A/B and multivariate tests run in 8 months. 97 variants across subject lines, CTAs, copy, and layout.
8-figure consumer platform
FAQ
Frequently Asked Questions
What's the price and how is it structured?
Flat monthly retainer only. No performance components, no revenue share. The retainer covers strategy, flow builds, weekly campaigns, copy, design, and deliverability monitoring. Klaviyo attributed revenue is heavily influenced by external factors like traffic and ad spend, so it is not a clean reflection of the email program alone. Tying fees to that creates arguments neither side benefits from. A flat fee means you know exactly what you are paying, and the work gets judged on what we can actually control. Scope and pricing are worked out after the audit based on what you actually need.
What's included in the retainer?
Strategy, flow architecture and build, weekly campaigns, email copy, design, segmentation, deliverability monitoring, weekly and monthly reporting. You own everything we build: flows, templates, and copy. From day one.
Who actually does the work?
Ben runs every account directly. You're not handed off to a junior hire or account manager. If you have a question, you're talking to the person doing the work.
How long until I see results?
First flow is live within 5–7 business days of kickoff. The main variable is how quickly we get access sorted, align on brand direction, and turn around design approvals. Faster on your end means faster results.
Do you work with brands not on Klaviyo?
We work with Klaviyo only. If you're on a different platform, we're probably not the right fit.
What if it's not working?
No 90 day minimums, no 6 month contracts. If you want to move on for whatever reason, give 30 days notice and we close out properly. You leave with everything documented, all flows handed over, nothing left half-built.
Do you do one-off flow builds?
Yes. If a full retainer is not the right fit right now, we can scope individual flow builds or one-off work. Same starting point as a retainer, audit first, then we agree on what needs building and price it from there.
Free email audit
See exactly where your email program is bleeding money.
We'll review your flows, copy, deliverability, and segmentation, then send you a written breakdown. No pitch. No strings. Just findings.
Request your free audit →