Ecommerce Email & Lifecycle

Your email program
is leaking revenue
right now.

Abandoned carts, lapsed customers, one-time buyers who never came back. Most brands know these are fixable, they just don't have someone focused on fixing them. That's what Nazoku does.

Get a free email audit → See how it works

Years in lifecycle CRM

Klaviyo

Primary ESP

Ecom

DTC & ecommerce brands

Free

Cost for the first audit

The problem

The leaks most teams don't have time to fix.

These aren't edge cases. They're the same gaps in almost every ecommerce email program. The difference is who catches them first.

Audit my email program →

Abandoned carts with no follow-up

A 3-email abandoned checkout sequence drives 5–15% recovery on average. Most brands either don't have one or haven't touched it in over a year. That's recovered revenue sitting in Klaviyo, uncollected.

Welcome series that doesn't convert

A subscriber signs up and gets one discount email, then nothing. The first 7 days are the highest-intent window you'll ever have. Most brands waste it with a single generic send.

No post-purchase sequence

The sale closes and the relationship ends. A post-purchase flow is where repeat buyers are made. Thank you, usage tips, review request, upsell. Most brands skip it entirely.

One-time buyers who never come back

Acquiring a customer costs 5–7x more than retaining one. A win-back sequence with the right timing and offer consistently re-activates 10–20% of lapsed buyers. Most brands have never built one.

Replenishment timing left to chance

If you sell consumables, customers run out and either reorder or forget you. A replenishment reminder timed to the product's use cycle is one of the easiest revenue flows to build and one of the least common.

Deliverability issues killing reach

Authentication not set up properly. Sending to cold or unsegmented lists. High bounce rates. These quietly move your emails to spam, and most brands don't notice until open rates have already tanked.

How it works

From zero to live flows
in 30 days.

We handle strategy, copy, and the build. You review and approve. No more than a couple of hours of your time per month.

Free audit

We review your current flows, deliverability, copy, and segmentation. You get a written breakdown with specific findings. No pitch, just the gaps.

Proposal + scope

Based on the audit, we send a proposal covering the 2–3 flows with the most revenue impact in Month 1. You pick your tier and we start.

Build + launch

We write the copy, build the flows, and set up the logic in your ESP. First flow in review within 5–7 business days of kickoff.

Weekly reporting

Weekly check-ins and written reports on what's live, the numbers, and what's next. You always know what your email program is doing.

Who it's for

Built for teams where
email isn't the main job.

Growing DTC brands

Running ads, getting orders, but flows are thin and repeat revenue is soft.

You're sending campaigns but abandoned cart, post-purchase, and win-back flows are either missing or untouched. That's where the compounding revenue lives. Nazoku builds the system that keeps working after the ad spend stops.

Subscription & consumables

Subscribers churning, replenishment left to chance, LTV flat.

Retention email for subscription brands is its own discipline. Cancel flows, reactivation, replenishment timing. Nazoku builds the flows that keep subscribers subscribed and bring one-time buyers back.

Ready to scale

You've got the list, the customers, and the momentum. Now let's build on it.

You're already on Klaviyo, campaigns are going out, and you've got a growing contact base. The next level is the infrastructure underneath. The flows, segmentation, and lifecycle logic that turn what you've built into revenue that compounds.

Building for the long game

You know email returns 35–45x. You just need someone to build the system that gets you there.

Most brands know the number. What they don't have is someone to build it right and keep it running. Get it right and you've got a revenue channel that keeps working when paid goes quiet.

Scope of work

Everything in scope,
nothing left to guess.

Strategy, copy, builds, deliverability, reporting. All included. You own everything we build.

01 Lifecycle Strategy Full audit of your current email setup, prioritised flow roadmap, and ongoing iteration plan. You'll know exactly what's being built and why.

02 Flow Architecture & Build Full flow setup inside your ESP. Triggers, filters, delays, conditional logic. Built right the first time.

03 Email Copywriting Every email written and submitted for your approval. If you have a brand voice guide, we match it. If you don't, we'll help you find one.

04 Deliverability Setup Authentication setup, list hygiene, warm-up guidance. The infrastructure that keeps your emails landing in the inbox.

05 Weekly Reporting Written report every week: what's live, open/click/conversion data per flow, what's next. No dashboards to log into.

Track record

Numbers from past
engagements.

Prior to Nazoku. Not Klaviyo-specific. Work spans 7, 8, and 9-figure companies. See the full breakdown →

254%

Lead growth in ~100 days via RFM cohorts and advanced segmentation